GLOBALStart with facts
Business data, product information and system conditions inform decisions and execution.
ABOUT RICHU / GROW WITH PURPOSE
Working alongside your business.
Making the next step possible.
RICHU Global is the corporate brand of 日出行家（厦门）跨境电商有限公司. We combine cross-border business experience, AI technology and hands-on delivery to build connected execution capabilities.
OUR BELIEF
We understand the business,
and work alongside your team.
Our work starts by understanding how your business operates.
We examine products, markets, teams and constraints, then turn objectives into practical processes. From discovery to implementation, knowledge organisation and ongoing operations, we bring strategy, systems and people together.
For established sellers, we explore shared investment and incremental value sharing. For smaller teams, brands and industry partners, we choose an approach suited to their stage.
Explore partnership modelsWHAT GUIDES US
Three principles guide our work.
Build with the team
Bring human judgement and organisational knowledge into workflows so capabilities stay with your team.
Take responsibility for the process
Agree goals, responsibilities, acceptance criteria and reviews to support productive collaboration.
OUR FOUNDER
Kingsley Hong
Legal representative · Founder · Investor
Connecting business, strategy, product and market experience with practical AI-agent applications.
Meet the founderCOMPANY & TEAM
A clear legal entity. Direct collaboration.
Registered entity
日出行家（厦门）跨境电商有限公司
Product & technology
Assigning product, engineering and systems responsibilities to each project
Delivery & customer success
Identifying owners for implementation, training, maintenance and customer communication
Before starting, we agree project ownership, scope and acceptance criteria. This site does not display unauthorised customer identities, revenue, funding or business metrics.
THE CONTINUITY OF COLLABORATION
The Möbius form
represents ongoing collaboration.
Business knowledge informs execution; execution feeds learning back into knowledge. The continuous form reflects how we work: test as we build, and make experience reusable.
A CONVERSATION THAT MOVES YOU FORWARD
Start with a real business question.
Explore what comes next.
Tell us about your business, team and goals.
Let us find the right place to start.