GLOBALChoose one task
Define the problem, owner, inputs and outputs. Do not begin with broad automation.
RICHU field notes / Growth partnerships
Define incremental value before sharing it
Align on what counts as incremental value, from the baseline and attribution boundaries to the accounting period.
Start with an agreed baseline
A rise in total sales does not mean a partnership generated the same amount of incremental value. Seasonality, existing customers, organic traffic, price changes and promotions can all affect results. Choose a comparable period and record market, channel, product and budget conditions before starting. Both parties must agree the baseline and how to reassess it after significant business changes.
Document scope and contributions
A new market, category or channel and an improvement to an existing workflow are different projects. Define the scope, then specify who provides people, assets, systems, supply chain and operating budget. Where existing teams or other providers are involved, assign responsibilities clearly to avoid double counting.
Consider revenue and costs together
Additional revenue does not necessarily mean additional profit. Advertising, discounts, refunds, fulfilment and platform fees affect results. Choose metrics aligned with the project, and agree cost definitions, data sources, review methods and the measurement window. Do not rely on one headline metric simply because it is easy to increase.
Give the pilot a clear exit
Agree review points, conditions for continued investment and a suspension mechanism within a limited pilot. Even if expected growth does not materialise, reusable data, workflows and review records should remain. Shared-value partnerships require ongoing understanding of risk, investment and the value created.
RELATED SOLUTION
Build your next growth opportunity
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Set one check
Use a standard example and an exception example to verify facts and approvals against business requirements.
Make one decision
Expand when use is reliable. Pause when information or permissions are missing, and name the person responsible for resolving the gap.
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